Digital marketing keeps changing fast in 2024. Email automation is very important for talking to customers. More businesses use these tools to make their campaigns better and to get more sales.
Finding the best email automation tool is hard. Many choices are out there. This guide tells you what to think about when you pick one for your business. Want to bypass email automation tools? Check out our list of best Gmail extensions.
Email Automation Software Selection Criteria
Check what features the email platforms have. You need good templates, A/B tests, and ways to talk to different people differently. These features help you send better messages to your audience. Your campaigns will work better. Also, find a tool that tells you how well your emails are doing.
1. How Easy to Use It Is: The tool should be easy to use. You want to make and control your emails easily. If it is too hard to learn, it is not good. The best tools are simple and have editors that let you just drag and drop things.
2. How Much It Costs: How much the tool costs is very important. Some tools are expensive but have many features. Cheaper options might not have everything you need. Look at your business and what you can spend. This helps you find the right tool for your money.
3. How It Works With Other Tools: Email tools need to work with your other business tools. Marketing tools must work together for good marketing plans. You need a platform that connects well with the tech you already have. This makes your work flow better and more efficient.
4. Customer help is important if you have problems with a platform. Good customer help is very helpful when you need it. Look for a provider with many kinds of customer support like live chat, email, and phone. Good customer help makes sure you can fix problems fast to keep your campaigns going.
1. Mailchimp
Mailchimp is known in email automation for being easy to use and having lots of features. It started as a simple email tool and now is a big marketing tool.
The tool is good because it has email templates you can change, A/B testing, and good ways to separate your contacts. You can make nice-looking emails fast with its drag-and-drop tool. Mailchimp makes your emails go to the right people at the right time. It has analytics to show you how your emails are doing. Mailchimp can guess which people might buy things to help you focus your marketing.
The email automation system connects with other tools to work better. It can connect with CRM tools, online shops like Shopify, and social media. This helps businesses bring their marketing together and share data more easily. It can even connect with Google Analytics for more detailed reports.
Pros:
- Easy to make campaigns
- Good at analytics and reports
- Many ways to automate emails
- Connects with lots of tools
Cons:
- Costs more with more users
- Not much customer help if you do not pay more
- Automation might be hard for people who are just starting
- Some users say their emails do not always get sent to the inbox
2. HubSpot
HubSpot is a marketing platform with many tools, such as email automation. It is good for small and large businesses.
This automation has many features. It has personalization, workflows, and segmentation for marketers. You can easily make emails with a drag-and-drop editor. A/B testing helps make choices based on data.
It has very good analytics. They track performance in real time. It has tools like landing pages, blogs, and social media. It is a full marketing solution.
The tool works with many other applications. It fits with CRM systems, e-commerce, and marketing tools. Businesses can use HubSpot to make their work easier.
Pros:
- CRM integration.
- Good segmentation and personalization.
- Detailed reporting and analytics.
- Has an easy email builder.
Cons:
- Costs more than some tools.
- Has a complex interface.
- The basic plans have few features.
- It can be too much to customize.
3. ActiveCampaign
ActiveCampaign is a leader in email automation. It is known for its good features, and it is easy to use. Businesses of every size use ActiveCampaign for advanced automation. It gives very personalized experiences to customers in different industries.
The automation offers advanced segmentation, dynamic content, and logic. Its CRM works well with automation. This lets businesses handle customer data well. The platform has A/B testing and learning to improve campaigns. It has good analytics for businesses to better their strategies.
Their ability to integrate with many applications is special. It connects with popular CRM systems, e-commerce, and marketing tools. Businesses can have the same strategies on different channels. Its API makes it more flexible.
Pros:
- Latest automation workflows.
- Strong CRM and sales.
- Gives many segmentation choices.
- Complete reporting and analysis.
Cons:
- It costs a lot for small companies.
- Hard to learn for newcomers.
- Setting up advanced features can be complex.
- Sometimes, support is slow.
4. Sendinblue
Sendinblue is becoming popular for its many digital marketing tools. It is cheap and flexible, good for small and medium businesses.
This tool gives automation workflows, SMS, and an email template editor. It has many marketing tools like emails, web pages, and ads. These tools make Sendinblue good for marketing in many ways.
Automation software connects easily to many platforms and services. It works well with CRM, e-commerce, and social media. It lets you link with Shopify or track with Google Analytics. Sendinblue makes your work smooth and keeps your marketing united.
Pros:
- Affordable pricing plans
- Integrated SMS marketing
- Easy-to-use email editor
- Strong automation features
Cons:
- Limited email templates
- Basic reporting compared to others
- It can be slow with large lists
- Customer support can be inconsistent
5. GetResponse
GetResponse is good for email automation for all business sizes. It gives more than email automation, including web pages, webinars, and CRM.
The tool has many features for your marketing. It gives advanced email tools like autoresponders, tests, and segmentation. It also lets you host webinars. GetResponse’s automation builder lets you make complex workflows.
It works well with many other tools like online shops, CRM systems, and social networks. You do not have to move data by hand to have a marketing plan that works together well.
Pros:
- The interface is easy to use.
- Automation workflows are flexible.
- Good webinar features.
- The landing page maker is strong.
Cons:
- Cost can go up when you add features.
- Does not have much-advanced segmentation.
- Some email templates are simple.
- The time it takes to get support can change.
6. ConvertKit
ConvertKit is an email platform made for creators like writers of blogs, people who make podcasts, and teachers of online classes. Its focus on easy use and content helps people who work alone or in small groups.
Deploying automation tools makes email marketing easy with not too many options. Its main things include forms you can change, easy-to-understand email setups, and a way to tag people to know them better. Its visual tool makes workflows easy to use.
This software works with other platforms to do more. It joins with e-commerce tools for better customer handling. It can share data with CRM systems. It also works with tools like Zapier for more automatic things and places like WordPress to help make and manage content.
Pros:
- The interface is easy and clear.
- Workflows for automation work well.
- Pays a lot of attention to creators and bloggers.
- Good tagging and knows people well.
Cons:
- There are not many design choices for emails.
- The features for reporting are basic.
- Costs more if you have more users.
- Does not have advanced features for e-commerce.
7. MailerLite
MailerLite is a good email platform for 2024. It offers easy use and strong functions for many types of businesses. People like how easy MailerLite is to use. It lets companies make good email messages without trouble.
This automation tool gives you important functions to improve your email marketing. You can make messages just for specific groups with customizable templates, advanced segmentation, and A/B testing. Detailed analytics helps you make your campaigns better and more powerful.
It works well with other applications, like CRM systems and online shops. These connections make your marketing better and your work easier.
Pros:
- The interface is easy to use.
- Automation works well.
- Good for creators and bloggers.
- Strong tagging and segmentation.
Cons:
- There are not many design choices for emails.
- The reporting is basic.
- Additional cost for more users
- Does not have good connections to online shops.
Conclusion
We looked at the best email automation platforms for 2024 and learned important things to help you choose.
MailerLite is great for small businesses because it is affordable and easy to use. It is good for companies that do not have a lot of money. Big companies might like HubSpot or ActiveCampaign because they have more advanced features and can handle more people. Mailchimp is good for online shops because it can make campaigns just for them.
There are Gmail settings every user should know. These settings will enable you to do the most of the automation without installing any extension or tools.
Email automation changes how businesses talk to their customers. Automated emails are personal, on time, and important. They turn people who are interested into customers.
This saves time and makes sure customers keep coming back. This is key to making your brand strong and earning more money. Knowing why email automation is important is the first step in picking a tool that fits your marketing goals.