Do you want an increased engagement rate for your email audience? Embed a Loom video and make your emails more personalized. Having a video in an email raises the engagement level to the next level. Get an increased open rate, more clicks, more conversions, and reach out to more inboxes.
Using video with email is very effective. Implix says an email with a video can increase click-through rates by 96%. Syndacast says writing “video” in your email subject can increase open rates by 19%.
If your emails do not get the engagement you want, video might help. The easiest way is to create a personal video with Loom and put it in your emails. Automate your email by using the best email automation software to boost your business.
This guide will talk about:
- What Loom is
- How to send a Loom video by email
- How to set up your Loom profile
- How to record with Loom
- How to get a shareable link for your Loom video
- How to put a Loom video in an email
- How to use a thumbnail for your Loom video
What is Loom?
Loom is a video messaging tool. Users can record videos from their screen, webcam, or both. This tool is good for talking to clients, potential customers, and team members.
You can create tutorials, give feedback, make presentations, or personalize your emails. Loom makes it easy to record and share good videos.
Loom has many useful features:
- Recording Options: You can record your screen, webcam, or both at the same time. This is great for making instructional videos, showing products, or giving visual feedback.
- Editing Tools: Loom has simple editing options like trimming videos, adding calls-to-action, cutting pauses, and organizing videos into sections.
- Sharing is Easy: Loom makes a shareable link when you finish recording. You can put this link in emails, documents, or messaging apps. You can also change it with privacy options and passwords.
- Integration: Loom works with many other apps like Calendly, Zoom, Salesforce, Slack, Notion, and Gmail. This makes it easy to use video in your work.
- Analytics: Loom gives you information about who watched your video, how long they watched it, and where they stopped watching. This information is important for knowing your audience and making your communication better.
Using Loom for video can make your interactions more personal and improve engagement. It can also make your emails more special. Encrypt your emails to send a secret video message to your recipients by following this guide.
How to Put a Loom Video in Your Email
Do you want to put a Loom video in your emails? This guide shows you how to set up your Loom account, record your video, pick a thumbnail, and add the video to your email. We will explain each step in a simple way.
1. Setting Up Your Loom Account
To use Loom, you must make an account. The free Starter plan lets you create up to 25 videos and has basic features. If you want more video options or special tools, you can upgrade to the Business plan, which costs $12 each month.
To register, visit Loom.com and click “Get Loom for free.” Sign up with your Google account or type in your email. Follow the simple instructions to verify your account. This should take a few minutes.
2. Recording Your Loom Video
Go to your Loom Dashboard and click “New video” to begin recording. Select the “Record a video” option and change the settings to turn your webcam on or off. You can record your entire screen, a single window, your current tab, or just your camera.
Click “Start recording” to catch a video with your screen and webcam if you want. You can pause the recording if you need to. You can finish it by clicking “Finish.” After you record, you can use Loom’s editing tools. These tools can trim, enhance, or add features to your video.
3. Getting the Shareable Link
Loom creates a unique link for your video. You can share this link. Click “Copy link” to get this link. You can then paste it into your emails. Sharing the link is effective, but embedding the video in your email is often more engaging.
4. Embedding Your Loom Video
To embed your Loom video, click “Share” and select the “Embed” tab. Do not use the embed code in emails because of security limits. Instead, choose “Copy GIF thumbnail.” This lets you insert a clickable thumbnail into your email.
Choose the “Responsive size” setting. This makes the video thumbnail fit any device screen. You can also manage who sees the video by changing privacy settings.
5. Using a Thumbnail Image
Next, open your email client. You can use Gmail or Outlook. Draft a new email and paste the code for embedding a clickable video thumbnail. Finish your message and hit “Send.”
This method helps you add Loom videos to your emails well. But if you send many emails every day, this process can become time-consuming.