Sending the first email to an individual who is not your existing customer is very crucial. It is to be designed to catch the attention within one go. This is like introducing yourself in an email. Therefore, it should be written in a way that should cover all the most important aspects. The email should clearly state the benefits to the recipient. Additionally, it should be very personalized, concise, and to the point.
Is it hard for you to write a cold email and find the best structure for it? Do not worry. We are here to help you. We prepare some great cold email templates for you. You can use them for the first email to someone you do not know or for someone you met in person. We have it all ready for you.
This guide talks about two important things: Cold Emails without any prior connection and Cold Emails after a face-to-face meeting.
- Cold Emails Without Any Prior Connection
- Cold Emails After a Face-to-Face Meeting
- Enhancing Your Cold Emails
- Overcoming Low Email Open Rates
- Addressing Low Email Response Rates
- Email Templates
Cold Emails to New Contacts
Sending cold emails to people or businesses you do not know is a good way to find new opportunities.
Writing these emails needs a special skill because you are introducing yourself and your services to people who do not know you. To make a strong impact and increase the chances of getting a reply, your email must be clear and to the point. There should be no confusion about why you are writing. Here is a way to structure this kind of email:
- Subject Line: Talking about a specific problem that matters to the recipient’s field and giving a solution can help your email get opened. This works well if this problem has bothered them before.
- Salutation: Use a formal greeting with the recipient’s name to make the email personal. Putting their name in the subject line can also help your email get opened. But, if you have never spoken to them, using their name might feel strange.
- Problem Identification: Start your email by saying what problem the recipient has. Explain how this problem can hurt their business. This shows that you know your industry and that you can help them.
- Solution Proposal: Next, talk about your solution. Describe how the solution works. Give a short list of the main features that can help with the recipient’s problem.
- Call to Action: Add a link to a live demo of your solution or to a blog post for more information. This makes them want to take action.
- Deal Teaser: End with a mention of a special offer or a discount to make them want to reply. If you have specific numbers or offers, say them here.
- Closing: Finish your email with a formal goodbye. Include your name, company, and phone number. This lets the recipient contact you by phone and makes your message look more trustworthy.
Remember that your prospects get many emails. To stand out, you must show your expertise, your relevant experience, and your ability to solve their problems.
Cold Emails After an In-Person Meeting
When you contact someone you met in person, the way you write is a little different.
It is good to mention where you met before. This helps the recipient remember you. Also, adding some specific things from your last talk can be helpful. Since you already talked, the main goal of these emails is to set up a follow-up meeting. Here is how to write this email:
- Subject Line: Write about your last meeting in the subject line. This helps others see your email and see if the last meeting was good.
- Friendly Salutation: Start with a friendly greeting. Use their name to make your message personal. Keep the rest of the email professional.
- Opening Sentences: Begin with a polite introduction. Wish them well before you talk about business. Remind them of your last meeting. Mention a detail to show you paid attention.
- Compliment: Say something nice about a good idea from them. This helps them to be open to your request. It creates a friendly feeling for the talk.
- Collaboration Proposal: Offer your request as a chance to work together. This shows the benefits of the conversation. It shows that you see value in working together.
- Call to Action: Clearly say what you want them to do next. Ask a direct question that they can answer by replying to your email. This encourages them to take action.
- Closing: End by saying you look forward to their answer. Give your name, company, and phone number as other ways to contact you.
This email works better than a cold email. It assumes you met before. If this is not the case, you can mix parts from both types to handle any past issues.
How to Make Your Cold Emails Better.
To make cold emails better, it is important to track how they perform. You can check open rates, response rates, and link clicks by using special URLs in your emails.
Resolving low open rates
If you have low open rates, you may feel disappointed. Here are some tips to help:
- Make better subject lines: Good subject lines can attract attention and show value. Tailor your subject lines based on age. This will help you create content that people like. Use a casual and trendy tone for younger people. Use a formal tone for older people.
- Personalize your content: You should address each person by name. Customize and personalize email messages for better engagement. Segment your list by industry to make the content more relevant.
- Choose the best time: Schedule your emails for when people check their inboxes. This can increase visibility.
- Try A/B Testing: Test different subject lines to see what works best. You can still learn from a smaller audience. Experimenting with different approaches can help improve your strategy.
If You Get Low Response Rates
A successful cold email campaign needs more than just opened emails. It needs responses, too. If people open your emails but do not reply, use these tactics:
- Have a clear call to action: You need to say what you want the person to do. Do not use vague requests that can confuse them.
- Keep your messaging concise: Make your emails brief and engaging. You must compete with many distractions. Capture attention quickly and effectively.
- Use strategic follow-ups: Send polite follow-up emails to encourage replies. Make sure not to seem pushy. Automating follow-ups can make your outreach better.
Email Templates
Here are the best ways how to create email templates in Outlook. It is a simple guide to help you learn how to make email templates.
Template 1:
Use this template for reaching new prospects when you have no prior contact:
Subject: Your Marketing Challenges in Healthcare
Hi Nathan,
I hope you are well. I am XYZ from ABC Solutions. I want to connect with you about our marketing solutions for the healthcare sector.
Marketing in healthcare has challenges. These challenges come from strict regulations and strong competition. We understand the difficulties in reaching patients and healthcare professionals.
Our team offers a marketing solution to help you with these issues. Here is how it helps you:
- Smart Data Analysis: We use patient data, behavior patterns, and industry trends. We create marketing strategies that reach your audience.
- Campaigns that Follow Rules: We know healthcare rules well. Our campaigns follow these rules while promoting your services.
- Measurable Results: Our strategies provide detailed reports. You can track your marketing success and make decisions with data.
You can see our live demo here: Live Demo.
I believe our solutions can improve your marketing strategy and help you reach your goals.
Are you free for a quick call to discuss how our services can help you? Please tell me a good time for you.
Best Regards,
XYZ
Template 2:
Find out the best business email templates and examples. When you follow up with someone you met at an event, you can use a message like this:
Subject: Nice to Meet You at the Tech Summit
Hello Alex,
I hope you are well. It was great to meet you at the Tech Summit last week. Your ideas about the latest tech innovations were interesting. I feel excited about what we can do together.
From what we talked about, I see a good chance to work together in the automotive field. Our work together can give benefits to both our organizations.
Here are some topics from our talk that I want to discuss more:
- The role of new technologies in the automotive industry
- Using new tech in making vehicles
- Working technology with eco-friendly practices
I want to keep our conversation going and find the next steps. When can you have a follow-up call or meeting? Please say a time that works for you, and I will make it fit into my schedule. I look forward to our conversation. I want to explore the opportunities.
Best Regards,
XYZHere are the best templates to say thank you in an email. You can take the ideas and write your own Thanksgiving emails from these templates.