Do you want to get attention in your recipients’ inboxes? Do you want to increase opens and clicks? This guide will help you make great email subject lines.
How many emails do you get every day? If you are like most people, the number is between 30 and 70.
That is a lot of emails, and you cannot read them all. So, you probably look at a few and ignore the others, maybe forever.
What makes you open an email? It usually depends on three simple things:
This means that making these things better will help your email marketing.
In this guide, you will learn what you need to write subject lines and how to make the best email subject lines ever.
Here is what we will talk about:
Are you interested in sending an email without revealing your identity? Check out our guide on how to send anonymous emails here.
Your subject line can decide if your email campaign is a success or a failure. It is often the first thing your recipient sees, and if it is not interesting, it may be the last thing they notice. You can use AI tools to improve your email writing experience.
Statistics show that 47% of recipients open emails just because of the subject line. This means that the email body can be very good. However, if the subject line is weak, a lot of people might not open it.
It gets worse. Research shows that 69% of people decide if they want to mark an email as spam just by reading the subject line. Your subject line can be the only thing that stops your email from going to the spam folder.
Your subject line must also go through email service providers’ spam filters. These filters look for words or phrases that can be a problem.
In short, stronger subject lines can help your emails be:
On a side note, try our well-crafted, out-of-office funny email templates to maintain the friendship environment and enjoy a day off from work.
There is a skill to making subject lines that make people want to open your emails. We can write a whole guide about this. Maybe we will do that one day.
For now, we will look at four strategies that work. Use these in your next email campaign, and you may see better open rates.
Your subject line must promise a good benefit. Think like your prospect. What do they really want? Can you give them that?
You must answer: What is in it for them? Why should they click on your email? Be clear and give them a reason to care about your message.
Examples of good subject lines are:
You can also make them curious.
The key is to create a curiosity gap. Give them some information but not all. This will make them want to know more. Asking interesting questions helps a lot. Here are some good ideas for email subject lines.
But be careful with clickbait. Your email must have what the subject line promises.
If not, people may only open your email once. They could ignore your future messages or even unsubscribe.
Short subject lines are very important. Many people read their emails on their phones. Long subject lines can get cut off. If this happens, your message can lose meaning.
Marketo did research. They found that the best subject lines had around 41 characters. In their study, the best subject lines had just 7 words.
You can create urgency in your subject line to get more open. Saying something is limited can make people feel they might miss out.
Here are some time-based urgency examples:
You can also use inventory-based urgency:
Be careful not to use urgency too much. Being too pushy can make people turn away. You do not want to be the brand that always says “final chance.”
Make your subject line better with a strong preheader. This is a short text that appears after the subject line. It gives a preview of your email. It is a good chance to add more information.
Here is a great subject line and preheader example:
Do you have trouble making a subject line that gets more open? We made a list of over 60 of the best email subject lines we have seen. You can use these to inspire your next email campaign. Before proceeding forward, it is important for you to know how to start an email professionally. Our guide will make you do that in a perfect manner.
Cold emailing is a big challenge. Open rates are often low, and replies can be even lower. We wrote a guide to help you create strong cold emails, starting with the right subject line. Try out our suggested cold email software for a better experience. Here are some examples to help you with cold emailing:
Newsletters are a great way to stay connected with your audience, but there is a problem—everyone is doing this. With inboxes getting more cluttered, you need an interesting subject line to stand out. Here are some creative examples to help you:
Are you ready to be a newsletter expert? Our guide helps you create amazing newsletters right from your Gmail.
Networking emails help you grow your professional network. They let you connect with others in your industry. You can also explore new career options. The right subject line is very important. Here are some ideas to start your networking:
Emails often get lost among many distractions. That is why follow-up emails are very important. Studies show that one follow-up can increase your response rate by 65.8%. This is impressive, right? Here are some good follow-up email subject lines you can use:
Do you want to learn more about follow-up strategies? We also made a detailed guide to help you write the best follow-up email.
Email marketing gives a great return on investment. On average, for every $5 spent, brands earn $40. Do you want to improve your business with strong sales emails? A good subject line can make your email marketing much better. Using a business email address significantly improves the conversion rate. Here are some good subject lines to help you:
Abandoned cart emails can help get more money, and every e-commerce business should use them. These emails are great for reconnecting with customers and helping them buy. Below are some of the best subject lines for friendly email reminders for abandoned cart emails:
Webinars can help you connect with your audience and show your skills. A good subject line can help you get more people to attend. Here are some subject line ideas to invite people to your upcoming webinar:
Good subject lines are an element that can improve your email reputation. Therefore, go for strong startings.
Getting feedback from customers is important for improving your product or service. The right subject line can help you get more responses. Here are some ideas for asking for feedback via email:
Many marketers and salespeople make the same mistakes when creating email subject lines. These mistakes can hurt your open rates. Here is a quick guide to help you avoid these mistakes:
Certain words or phrases can cause spam filters in email services like Gmail or Outlook. Whenever you can, avoid these words in your subject lines to make sure your emails reach the inbox. Many spam-related keywords belong to five main groups.
These groups are:
To see a full list of spam triggers, you can look at our detailed guide. We have also created an online spam checker tool. This tool helps ensure your emails go to the right inbox and reach your audience.
Personalization mistakes can harm your subject lines. Personalization can improve open rates. However, if you do it wrong, it can cause the opposite result. Here is a common mistake to avoid:
Check out what are the best email service providers today to get the most out of your efforts.
To conclude, creating effective email subject lines is an art and science. By not making mistakes like spam triggers, too much personalization, and vague language, you can improve your open rates. Your subject line is often the first impression you give, so it is important to get it right.
Use AI tools to improve your writing skills. These tools are specifically designed to improve your writing, eliminate grammatical mistakes, and make it more reader-friendly. They can provide a good subject line to hook a reader till the end.
Use the strategies and examples in this guide for inspiration. Keep testing and improving your methods to increase engagement. With the right subject line, your emails can stand out even in busy inboxes. This can lead to more opens, clicks, and conversions for your campaigns.
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