Business

10 Best Cold Email Examples to Boost ROI

Do you have trouble with your cold emails? I am here to help you. I will show you 10 cold email templates created by experts in sales and marketing. You can use these templates to build a relationship, introduce a product, or send a follow-up. These templates will help you get more opens, clicks, and replies.

Cold emails can be hard. You need to catch someone’s eye in a short time. You must make them see the value in your message. You also want them to take action.

This is not easy, especially if you are new to cold emailing. You do not need to start from the beginning. These cold email templates can make things much easier for you.

Read out the best out-of-office email templates to make your emails more effective. The internet has many bad cold email samples and poor advice. To help you, I have collected 10 useful cold email templates. You can use these templates to increase your response rates.

These templates include:

  1. The Initial Outreach Email
  2. The Shared Connection Email
  3. The Problem-Solution Cold Email
  4. The Credibility Email
  5. The Content Offer Email
  6. The Follow-Up Reminder Email
  7. The Invitation Email
  8. The New Product Announcement Email
  9. The Referral Request Email
  10. The Networking Outreach Email

Learn here how to set a template in Outlook for free. Now, let us look at the first cold email example.

1. The Initial Outreach Email

Subject: Opportunities for [Their Company]

Hello [Name],

I hope everything is good. I am [Your Name], and I work at [Your Company]. We specialize in [briefly describe your company’s services].

I have been following [Their Company] for a while. I wanted to reach out because [mention a specific reason].

I think it would be great to discuss how we could work together or help your team. Would you be free for a short call next week? We can talk about this more.

I look forward to your answer!

Best regards,

[Your Signature]

The time to use this template:

Use this template to start talks with a new client or partner. It works well when you show you understand their business well. You can also offer a useful idea without being pushy. This is good for B2B outreach to engage decision-makers. Looking for a business-level email template? Check out our list of the best templates to make your communication efficient.

2. The Common Connection Email

Subject: [Mutual Contact] said we should connect

Hello [Name],

[Mutual Contact] said you are working on [Project]. They recommended that we contact each other.

At [Your Company], we work with companies like [Client]. We provide [Solution] to help them get [Successful Result].

I thought of some ways we could help solve [Problem]. I would like to talk about them. Are you free for a quick 15-minute call next week?

Best,

[Your Signature]

The time to use this template:

This “Common Connection Email” is very effective if you share a mutual contact. A trusted connection makes your message stand out. It can help you get an answer from cold emails.

3. The Challenge-Focused Cold Email

Subject: [Name], are you dealing with [Pain Point]? Here is an easier way

Hello [Name],

Handling [Topic] does not need to be hard.

It should not lead to [Pain Point #1]. And it should not cause [Pain Point #2].

That is why we made [Product]. It is a [Brief description of your product]. It helps [Ideal Customer] solve [Problem]. Would you like to try our solution for a short time?

Best,

[Your Signature]

The time to use this email template:

The best time to use this template is when you find a specific problem for your prospect or their company. By pointing out these problems, you show you understand their situation. You also show that you can be the solution they need. Learn how you can write an email for salary negotiation with a template here.

4. The Success Story Email

Subject: How [Well-Known Client] found a better way 

Hello [Name], 

I saw how [Well-Known Client] solved [Challenge], and it made me think of your situation.

They did not follow the usual way. They used [briefly describe the unique method]. This gave them [Outcome].

Since your work focuses on [Related Challenge], I thought this could matter to you. If you want, I can explain how we can help you have the same success – without [Pain Point].

Can you talk for a quick call next week?

Best regards, 

[Your Signature] 

The time to use this email template:

The best time to use this email is when you can show a famous client’s success. This helps build trust with your recipient. If you have good reviews or stories that fit with your recipient’s industry and problems, this email works well. Want to introduce yourself effectively in email? Read our complete guide to open an email in the most efficient manner.

5. The Resource Recommendation Email

Subject: I think this could help [Name] 

Hello [Name], 

I found this [Article / Video / Podcast] on [Topic], and I thought you might like it. Here is the link: [URL].

Since you are working on [Specific Project], I think [Specific Point From Content] could be important for you.

If you are interested, I want to talk about how we at [Your Company] are using these ideas to help companies like yours. Tell me if you want to talk more. Best regards,

[Your Signature]

The time to use this email template:

You can use this template when you want to give value by sharing useful content with your prospect. It helps to start a conversation. It shows your knowledge of the industry. It makes you look like a helpful resource and not just another salesperson. Have you been recently appointed to a job? Learn how you can say thank you after an interview with templates.

6. The Reminder Cold Email

Subject: Following up on our last conversation

Hi [Name],

I checked in about the email I sent about [brief mention of the topic]. I know that things can get busy. I thought I would follow up to see if you had a moment to review it.

I am still excited to help [Company Name] reach [Specific Goal]. Do you have some time for a quick call next week? We can discuss it more.

Let me know what works for your schedule!

Best,

[Your Signature]

The time to use this email template:

This reminder email works best when it has been 5 to 7 business days since your first email, and you have not heard back. It is effective for busy people who may have missed your email or have not had time to reply yet.

7. The Exclusive Event Invitation Email

Subject: Do not miss [Guest] sharing insights on [Topic]

Hello [Name],

I saw your LinkedIn profile, and I noticed that you follow [Guest]. I want to share some exciting news with you.

[Guest] will lead a special presentation on [Topic] at our upcoming [Event]. Here are the event details:

[Event details]

This event is a great chance for [Job Title], like you, to connect with peers, grow your network, and learn more about [Topic].

Let me know if you can join us!

Best regards,

[Your Signature]

P.S. I have also sent you a LinkedIn connection request.

The time to use this email template:

This invitation email is good when you organize an event with a famous speaker. You find people who would like the speaker. The email works well when the event is good for the person’s job or interests.

8. The New Product Announcement Email

Subject: [Name], get early access to [Product]

Hi [Name],

We are very excited to introduce [Product]. It is a [brief description of the product]. I want to make sure you are one of the first to hear about it.

[Product] is made to help [Job Title] get [Desirable Outcome]. It helps to avoid [Pain Point].

Here is why it is special:

[Key Feature 1] – Benefit 1

[Key Feature 2] – Benefit 2

[Key Feature 3] – Benefit 3

To celebrate the launch, we give a special 30-day free trial. Are you interested in testing [Product]? Just reply to this email. I will personally arrange it for you.

Best,

[Your Signature]

P.S. We also host a live demo next [Day] at [Time]. Let me know if you want to join.

The time to use this email template:

This email works great when you show a new product. It is best when you connect the important features of the product with the person’s job needs. You show them that you think about their problems, and you offer a solution that fits, not just a normal product launch. On a side note, use these best professional out-of-office email templates to leave a mark on your colleagues.

9. The Introduction Request Email

Subject: [Name], can you point me to the right person?

Hi [Name],

I hope you do great! I am looking for someone who might like [Product]. You have a strong presence in [Industry]. I think you know someone who could find it useful. Subject: Request for Introduction

I have seen great results with [Client]. We have delivered [Result]. If anyone comes to mind, I would really appreciate an introduction.

Thank you very much. I would like to know if I can assist you with anything in return.

Best,

[Your Signature]

The best time to use this template:

You can use this email to ask your network for new leads. It is useful when you want to target specific industries. This method works best when you have trust in your contact. This way, both sides can help each other.

10. The Email After the Event

Subject: Following up on [Event]

Hi [Name],

It was nice to meet you at [Event]. We both know that those events can be very fast-paced!

I want to continue our conversation on [Topic]. I would like to explore how we can help you get [Result] at [Company]. Are you free to have coffee next [Day]?

I look forward to catching up,

[Your Signature]

The best time to use this template:

This follow-up email is great for talking again after meeting briefly at a networking event. It is good when you have a meaningful talk but do not have time to discuss more. You can schedule a more focused conversation.

Conclusion

Writing good cold emails is an important skill for building connections. It can help you increase sales and grow your network. You can use these cold email templates to contact new clients and partners. These messages are persuasive and personal. Each template can grab attention, show value, and spark interest. This helps you stand out in busy inboxes.

Always remember to change your emails to fit the person you are writing to. Keep them short and focused on solving their challenges. If you use a good plan, your cold emails can make people interested. A real effort to give value is important. This can help you to create strong connections. Over time, you can have good business relationships. Check out the 80 best subject lines to use when opening your email. These subject lines are crafted with various sectors in view.

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