How to Create Personalized Images for Cold Emails?

Many email marketers desire to create personalized images. It is not that difficult to decorate your email campaigns with the images that are most compelling and that attract more readers. Images are the way to say a thousand words.

Additionally, images create a long-lasting impact on email receivers. They feel more impulsive to click on your links, and that leads to more and more conversions. The engagement rate improves, and productivity increases with good images in place.

Do you want to stand out in crowded inboxes? This guide teaches you how to create many personalized images and put them in your cold emails. This can help increase open rates, clicks, and responses.

Email marketers and sales teams have tried custom visuals lately.

They want to surprise recipients and get their interest. They also want to give a personalized touch that makes the recipients feel valued.

Before, this took a lot of time and resources. Now, modern cold email tools can nearly automate it.

This guide explains step-by-step instructions on how to add personalized images to cold emails.

We will also see how this technique can boost your outreach campaign engagement rates.

Here is what we will cover:

• Why should you use personalized visuals in cold emails?
• Are there any risks when you use customized images?
• How can you add customized visuals to cold email campaigns?
• What strategies help you increase engagement with customized images?
• I will give you three examples of cold emails with personalized images.

Are you ready? Let us start!

The Power of Customized Images in Cold Emails

Your prospects get many cold emails every day. It can be hard to stand out. To get their attention, you must be different. Customized images can help you make an impact.

Here is why personalized visuals help your cold emails:

• Attract attention: A tailored image grabs attention quickly. It is especially important in a crowded inbox. People like visuals, and they get curious when they see something just for them.
• Leave a lasting impression: A personalized visual gives a unique experience. It makes you different from generic emails. This helps your message stay in their minds long after they read it. Build a personal connection. A good image shows you care. This makes your message feel more human. It does not feel like a standard marketing message. This helps build trust and authenticity.
• Boost engagement rates: Customized visuals can make people take action. When prospects feel your message is for them, they will click, reply, or engage with your call to action more.

Do you not know exactly how long a cold email can last? Check our detailed guide with a template to get the right idea!

Drawbacks of Including Customized Images in Cold Emails

Personalized images can increase clicks and responses. However, they are not a guaranteed solution. Using custom visuals in cold emails has some risks. Here are some problems to think about:

• Overuse of templates: If your customized visuals look too much alike, they may feel fake. Just putting a name on a stock image can come off as gimmicky.
• Poor image quality: A low-quality image can make your brand look bad. Unprofessional visuals can scare away potential clients instead of getting their attention.
• Larger email files: Good-quality images can make your email bigger. This can cause spam filters to block your message or make it arrive late. This can hurt your sender’s reputation.
• Image blocking issues: Some email platforms block images by default. This means that your personalized visuals may not show up until the recipient allows it. This can lessen the impact of your message.

Making quality custom visuals takes a lot of time and resources. Many executives like plain text emails best. You should only use visuals when they give real value.

Steps to Add Customized Visuals into Cold Email Campaigns

In this part, we give a simple 3-step method. This method helps you create and include personalized images in your cold email campaigns. This process can grow. It helps you send customized pictures to many people quickly.

1. Make Personalized Images

First, we will make personalized images using Canva. You must visit Canva and create an account if you do not have one. You need a premium plan for batch customization. Canva gives a free trial for 30 days.

Step 1: Open a new document in Canva. Upload an image and add text. Use placeholders for the things you want to change.

Step 2: On the right sidebar, click Bulk Create and then choose Enter data manually.

Step 3: Add the details of your recipients to personalize the images. For example, we add the first names of potential customers.

Step 4: Select Done. Select your placeholder. Choose Connect data and match it to the right field.

Step 5: Next, select Continue and choose Generate Designs. Canva will make personalized images for you.

Step 6: To download the images, select Share, click on PNG as your file type, and click Download.

2. Organize Your Data for Personalization

After you create your custom pictures, upload them to free sites like ImgBB or Imgur.

Then, make a Google Sheets file that has all the details for personalizing your cold emails.

Create a column named Image URL. For every recipient, paste their personalized image link.

For ImgBB users, choose the HTML full-linked option. Then copy the .png URL and put it in your spreadsheet.

3. Arranging Your Data in Google Sheets

This part can become a bit harder. Add a column called Image Code. Use the formula =”

You can add custom images in cold emails with GMass. Follow these steps to add images to your cold emails.

Step 1: Install GMass and Connect it to Google Sheets

• Start by installing the GMass add-on for Gmail. Open Google Sheets, which has your recipient data. Connect your Google Sheets with GMass. In Gmail, click the GMass button in your toolbar. Choose Connect to Google Sheets. Pick the right spreadsheet that has your personalized data.

Step 2: Create Your Cold Email

• Write your email in Gmail. Use merge tags from your Google Sheets data to add personalized details. For example, you can use {{FirstName}} or {{Image URL}}. To add images, refer to the Image URL column you made earlier. Include the merge tag {{Image URL}} in your email.

Step 3: Preview and Test the Email

• After you write your email and add images, check how it looks. Click the GMass button to send a test email to yourself. Make sure the images show correctly. Also, check that the merge fields work right.

Step 4: Send the Email Campaign

• If you are happy with the test email, go back to your draft. Click the GMass button again. Send the email to your recipient list. GMass will send each recipient a personalized email with images.

By following these steps, you can create a cold email campaign that uses images. This can help your emails stand out and get more engagement.

Effective Methods to Increase Engagement with Personalized Images

The cold email design is the most important stage that makes or breaks the entire campaign. Personalized images can change cold emails, but you should use them carefully and not too much. Here are some simple ways to add personalized visuals to your cold emails:

• Use images to improve your message; do not replace them: Visuals should support your email content. Make sure your images add value and fit your message.
• Know your audience well: Find out about the problems, goals, and likes of your target audience. Create visuals that connect with their interests and needs to grab their attention.
• Change visuals for different audience groups: Different groups in your audience like different kinds of images. Adjust your visuals based on what decision-makers and other important people prefer.
• Optimize image files to send them easily: Make images smaller but keep their quality so they load quickly. Use common file types like PNG or JPEG to avoid problems in different email programs.
• Find a good mix of images and text: A balance of visuals and text makes your emails work better. Using too many visuals might make your email go to spam, which lowers your email campaign success.
• Make sure to add alt text for accessibility: Write useful alt text for every image. This way, your message still gets through even if images do not load. This also helps all recipients, including those who need special tools.
• Test your campaign before you send it: Use GMass to see how your email and personalized images look on different devices. Make sure everything looks good before you click send.
• Track performance and improve: Track how well your emails perform and improve them. Keep an eye on important metrics like click rates, replies, and conversions. Use this information to improve your future images and email strategy.

By using these 8 simple strategies, you can add personalized visuals to your cold emails. This helps to get better engagement and results with your audience. Simple, right?

3 Cold Email Templates With Personalized Pictures

Do you need new ideas for your next campaign? Here are 3 cold email templates that use personalized pictures to boost open rates, clicks, and responses. A good and engaging subject line is the first step to moving forward:

1. Exclusive Offer Email Template

Subject line: Free SEO Review, [Name]?

Email body: Hi [Name],

I helped more than 15 SaaS companies increase their website traffic by over 65% in five months. They do not spend on ads.

Do you want to see how my SEO strategies work for [Company]? I offer a free mini-audit to show the results we can get together.

[Add customized pictures]

Tell me if you want to move forward!

Best regards,

Mark

2. Quick Follow-Up Email Template

Subject line: RE: [initial subject line]

Hi [Name],

I understand that you have a lot to do.

But, is [Desirable Outcome] worth just 5 minutes?

I created a free demo account for you to try [Product] when you want. You will see why [Number] SaaS companies use our platform to solve [Challenge] easily.

[Add customized pictures]

Tell me if you want the login codes. I will send them right away.

Best,

Alex

3. Sales Proposal Email Example

Hey [Name],

I see your great content on [Platform], and I have an idea. What if you turn your expertise into a well-designed magazine?

Listen to me. Our platform helps businesses like yours to create professional magazines that show you as a top authority in your field.

In fact, our clients see a 196% rise in engagement and leads after they start their digital magazine.

Now, think about this: your magazine in your audience’s inboxes. It is like opening a new level of content marketing. Here is a simple version of your text:

Here is a look at what it might look like:

[Follow-up with visuals]

Do you want to see how it works? Tell me, and I can set up a quick chat.

Best regards,

[Your Name]

Do you want to improve your outreach with good cold email strategies? Look at our selection of 12+ cold email templates that can help your next campaign and increase your return on investment.

Conclusion

Using personal images in your cold email campaigns can be a good strategy when you do it correctly. Follow best practices. Understand your audience. Optimize images for delivery. Balance text with visuals. These things can help you increase engagement rates with a perfect cold email structure. The power of personalization can make your outreach different, get attention, and build stronger connections with your prospects.

As you use these tactics, you should remember that testing and analysis are key to improving your work. Check how your campaign performs. This will help you see what your audience likes and change if needed. With a good mix of strategy, creativity, and optimization, personal images can change your cold email work into good tools for getting leads and conversions.